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On Thursday, Maruti Suzuki declared an affiliation with the Indian Institute of Management, Bangalore (IIM-B). This joint venture will immensely help startup firms working in innovations based on technologies. This can be useful within the mobility sector.
This industry first initiative by a car production firm (Maruti) will help early stage startups turn out to be giant scale firms. This will be the finest hope for tech-driven startups at the Nadathur S. Raghavan Centre for Entrepreneurial Learning (NSRCEL), IIMB’s startup hub and incubation area. In fact, this might be a 3-month (pre-incubation) and 6-month (incubation) engagement.
Maruti Suzuki had earlier started MAIL (Mobility and Automobile Innovation Lab) in January 2019. It also helps startups by co-creating versatile enterprise solutions within the mobility era. This is further built up under the initiative of MAIL to impose an optimistic influence on the trade of Maruti Suzuki. Such technologies assist in actively praising automotive-related technical advances. To broaden the collaboration with startups, Maruti Suzuki now plans to have interaction with IIMB; to incubate startups within the area of mobility.
Benefits to NSRCEL
Prof Venkatesh Panchapagesan, Chairperson of NSRCEL, stated that their mobility program offers startups the wise sense of a leader like Maruti Suzuki. He added, it will also enhance with the major support depth and expertise of NSRCEL. Also, they will leverage the broader aspects of IIM Bangalore’s community of faculty, college students and alumni. It also takes benefit of the expertise and counsel of several partner firms. NSRCEL will work with active firms in the automotive domain.
Selected early stage startups will get incubation help for further growth. It also gives freedom for a potential union with Maruti Suzuki to fast-track the spread of their firm. In fact, startups will get Maruti Suzuki’s assist for things such as endless evaluation, access to a domain expert. In addition, it features with investor connect, mentoring, guidance to law and demo day to track its progress.
The program will choose experts who’ve over hand in digital automation, data analytics and AI/ML. It will prefer the experts in the fields of autonomous and shared mobility. It also promotes mobility resolution for rural, connected vehicles, automobile diagnostic, car safety. From the technology point of view, it invites superior driver-assist system, supply chain control, blockchain, data safety, warehousing. In fact, it also helps in managing finance, advertisement and loyalty program.
Opinions of the Maruti Suzuki’s CEO
Kenichi Ayukawa, Maruti Suzuki’s managing director and CEO, said the mobility startup incubation project focuses on the desires of emerging startups. He also added that certain firms can grow into a long-lasting company in future decades.
In fact, he said, the tie-up with IIMB nurtures the next-gen firms that will designate mobility solution for the future. It can also contribute a lot to creating jobs.
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