ASUS plans to expand the Gaming Industry Stores in India

Business
ASUS ROG Gaming Industry Exapnsion
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Taiwan’s tech major ASUS will continue to broaden its offline retail stores in India. The firm is bullish on gaming segment in upcoming future. ASUS will set up 12 more ‘Republic of Gamers’ (ROG) Exclusive shops throughout the nation. A top official of the firm has stated that they are taking this initiative to assist potential buyers expertise of the products. For instance, ASUS has 3 major shops in different locations of India i.e. Bengaluru, Kolkata, and Bhubneshwar.

The firm already has eight gaming cafes like branches in cities like Chennai, Bengaluru and Delhi. ASUS makes use of these franchise owned amenities to promote its products. Through these branches, they are offering better experience to customers interested in video games and other smilier gadgets.

As per the stats, gaming PC market was about 40,000 items yearly in 2016. It has grown remarkably over the years. In fact, Arnold expects gross sales of gaming PCs to be around 1 lakh units per quarter till the end of 2020.

Based on the sources, the gaming notebook category has seen 51% progress in first six months of the 2017-18 fiscal. The gaming trade in India has exploded over the past decade. In fact, it has been increasing on the back of growing smartphone models. Also, web penetration coupled with rising revenue levels within the nation.

Opinions of ASUS Business Head or India

Arnold Su, Head of Consumer and Gaming PC of ASUS India Business talked with the media on today. He said, they currently have eight ROG Exclusive shops across India. As per his talk, they have plans to ramp the store/branches count up aggressively. He added, the COVID-19 pandemic slowed their progress a little. However, the firm is still bullish on the whole idea of an increase of gaming domain products in India.

He also states that the corporate plans to increase the number of retailers to 20 by the second quarter of 2021. They are planning increase their stores in cities like Mumbai, Ahmedabad, Chennai.

Su noted that ASUS has three product lines for gaming lovers. However, 1st is Vivobook (gadget for casual gamer), 2nd is TUF (mid-segment) and the 3rd is ROG (high-end users). In fact, nowadays about 8% of the overall client PC market is gaming gadgets. Also, this share has forecasted to grow to 10-13% this year (2020) and 20-30% by 2022-23.

He also added, the ASUS gaming segment already records for 20% of the quantity of our client PC firm. In fact, it is rising at a robust pace. ASUS goals to have 40% market share within the gaming PC market in India by Q4 2021.

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